More about AvoOwner

We provide individuals, traders or companies a safe and secure trading platform. AvoOwner is about investing in something real. Avocados!
Owners purchase the future yield of avocado trees from AvoOwner which can be in form of an entire orchard or a row in an orchard.

AvoOwner is owned and managed from an international trust (Johan Immelman Trust - IT 3756/03). The trust acquires avocado farms with existing and emerging avocado orchards with excellent prospects of producing good quality yield.



AvoOwner provides the trading platform for buyers to trade with the usufruct of avocado trees in the form of rows in an orchard or entire orchards.

AvoOwner manage ‘hands-on’ all farming activities in cooperation with agronomists, plant scientist and registered fertiliser and chemical suppliers.
We make use of the latest soil measuring equipment in all our plantations to ensure intelligent water usage.


Avocado Exports and Local Sales

AvoOwner makes use of Afrupro Exporters to export our prime quality avocados to several continents such as Europe and Asia.


Our local South African avocado sales and promotions are mainly distributed by our subsidiary company AvoFit.
AvoFit South Africa is a retail distribution subsidiary owned by AvoOwner farming operation.

AvoFit South Africa



Chinese Joint Venture


AvoOwner has entered into a joined venture with Hainan ForAvo Agricultural Science and Technology Ltd in China during November 2018.
The joint venture will greatly increase avocado market share in China through existing trading and distribution channels all over China and establish additional avocado farming operations in Hainan province.



The joint venture will offer Chinese companies and individuals the opportunity to purchase avocado usufruct both in South Africa and in China avocado orchards.
A subsidiary of ForAvo will be established in South Africa to take advantage of export opportunities such as avocado fruits, avocado oil, guacamole, seed, plant material and by-products such as avocado tea and facial masks.

ForAvo has the largest avocado nurseries in China producing more than 500 000 avocado trees per annum.
AvoOwner and ForAvo will offer Chinese farmers training courses to learn how to produce avocados including consultancy service to establish avocado orchards in China.



The Chinese Academy of Tropical Agricultural Sciences in China is a partner of ForAvo which employs more than 200 employees with doctoral degrees on the island of Hainan. ForAvo and AvoOwner will greatly utilise the expertise and knowledge of the institute to benefit the people of China and South Africa.
In addition to the joint venture we will make various trading opportunities available developed from the academy’s research centre in Hainan.

Environmental Management

AvoOwner focus on an Integrated Farm Management approach that promotes environmental responsibility whilst ensuring that production is economically viable


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AvoOwner preserving wildlife habitats during production
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Minimizing polluting releases to the environment




AvoOwner is GLOBAL GAP certified (GGAP No: 4059883348729). This shows that our company cover the criteria for legal compliance, for food safety, worker occupational health and safety, animal welfare, and environmental and ecological care.

AvoOwner Global GAP

What is GlobalGAP:
A central component of the GAP certification process is a food safety program for each farm; it includes written standard operating procedures and policies to address potential contamination issues including land, irrigation water, manure use, pesticides, equipment and worker health and hygiene.





AvoOwner is a registered member of the South African Avocado Growers Association (SAAGA)


AvoOwner is a member of Sustainability Initiative of South Africa (SIZA)


AvoOwner is a registered food business operator with the South African Department of Agriculture. (FBO Code D15230)

Team AvoOwners

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Johan Immelman
Founder and AvoOwner Trustee

Johan is the founder and architect of the AvoOwner investment platform. He is accountable and responsible for AvoOwner achieving its investment objectives and steering AvoOwner's farming strategies.
Avocados have been a great passion of Johan's since early childhood. Johan invested most of his life in mastering the entrepreneurial principles of operating profitable operations.

Email: johan@avoowner.co.za
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Marie Wilby
AvoOwner Trustee

Marie's main personal trade is her love for animals, and you will most likely find her somewhere in the orchards caring, grooming or just observing the behavior of the many animals on the farm.

She takes leadership over the sales department and develop annual and seasonal sales targets, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department's performance against targets. Marie also monitors and observes the AvoFit brand and identifying new trends ahead of the curve, hence, offering the farming operation a competitive advantage keeping it ahead of its competition in the market.

Email: marie@avoowner.co.za
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Khazamula Daniel Mabasa
AvoOwner Farm Caretaker

Daniel worked all his life on farms. He has the most general experience about farming operations one can expect. Daniel's wisdom and devotion to AvoOwner ensures everyone and everything works in harmony.

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Mapula Virginia Raphokwana
Avocado Orchard's Team Leader

Virginia has more than two decades experience in working with Avocados. She is the team leader that manage all orchard activities from fertigation, irrigation and weed control.

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Team AvoOwner
2020 Hass Harvest

This is part of the AvoOwner team since 2016.

Invest in something real, buy an avocado row from USD1 200 in our orchards or buy an entire orchard from about $21 000.

Choose your trees now